Automation functions "on-demand"
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Maisa Aaltonen
For example, when you have set-up a custom feed to leads to your CRM, it only works for the future leads. With the "on-demand" function you could automate a function to those companies already matching that feed. Otherwise you need to send all historical leads manually which had visited before the automation was set up.
Annika Appel
I thought it did not matter if the lead revisits. The automation would not process them if they qualified before the automation rule was set up (when new lead appears looks back 1h, daily 24h, weekly 7 days).
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Maisa Aaltonen
Annika Appel: Thanks for clarification, you're right. I edited the post now :)